Many question ‘how’ the Gyre Cleanup Project will happen. Though I think this is a valid query, I also believe this will be accomplished all in good time, by gathering a few of the elite minds of this planet to focus on the growing ocean/plastic dilemma. The bigger objective in our mind is, ‘What is the compelling reason to make this a priority today?’  That is the true question. Prior to asking ‘how’ we must ask ‘why’. Perhaps we can think about what happens IF we don’t address this Gyre Cleanup?? What happens if we don’t take responsibility for the trash that ends up in the ocean? What does the world look like then? Are we prepared to think up some sort of justification to future generations as to why we didn’t stop and take notice when we had an opportunity to turn the tides?

The HEART of the Cleanup Mission of ECC is all about believing in the power of human beings and our ability to come up with solutions and advancements when inspired. The ‘how’ then simply becomes a process of assembling some of the greatest pioneers and minds of the planet to officially address this growing challenge.

We at ECC have faith that like many other aspects of history it’s only a matter of time, energy and focus that is needed to solve the problem.  As we might remember, Earth was once considered flat and this shaped how we viewed the world, until a select few started to challenge that perspective.  What would have happened if that was not the case?? Can you imagine where we would be and the mindset of how we would be living ?? I am sure you are getting my point here.  Just over 100 years ago it was impossible to fly and traveling to the moon seemed more science fiction than fact, not to mention computers and cell phones in every household. Who knew this would be considered the norm?!?

Jim Murosako, Engineer and Founder of R.E.D. Rabbit, put it best:  “Safely removing plastic from the marine environment is an engineering challenge, NOT an impossibility.”  Jim embodies the kind of visionary thinker with the level of expertise that will be needed to address this cleanup mission successfully!! As of this year, Jim completed the first Plastic and P.O.P. Collection Device that actually works with the plastic’s properties to clean up the Gyre. Expect to hear more of this amazing engineering feat in spring of 2010.

Namaste’